Google Advertising

Ok, so you have a website and you are wanting to use Google advertising to increase sales and enquiries from your website.
This is where you have the choice of a few different avenues of internet advertising. Here are 3 of the most effective ways to use Google advertising to grow your business.

 

1.Your website

This is undoubtedly the most critical component of a successful
google advertising campaign. Why? Because it's your virtual salesman, the last line of defence. It has to do the closing for you without a single sales pitch uttered. If your website cannot convert your customers your google advertising campaign will die a slow and costly death.

How do I get a website design that converts my customers?

It's often a surprise to a lot of business owners but the customers
looking at your website have a problem and your website exists to advertise a solution. When you start to address your customers' needs on your website you will start to convert more visitors from your website to sales.

2. Pay Per Click advertising

Pay Per Click allows you to come up on the first page of Google under any keyword that describes your business or product. Your ad is displayed when someone searches for your allocated keyword, your ad is then clicked on and the customer is directed to your website.

Pay Per Click is the fastest way to generate instant sales and enquires online. Unfortunately the success of every Pay Per Click campaign is 100% dependent on the success of the website. The most common mistake made with Pay Per Click marketing is not developing and refining the website to mirror the Pay Per Click campaign. Users want relevant results and the more your website relates to the ad that the customer has clicked on the higher your conversion rate.

3. Search Engine Optimisation

In simple terms, Search Engine Optimisation involves adjusting and refining key aspects of a website in order to make it more easily found by the major search engines: Google, Yahoo! and MSN. The positive results of good Search Engine Optimisation are often dramatic and can generate significantly higher levels of relevant traffic to a website.

The traps to look out for are optimising for words that may get a high number of visitors but fail to convert to sales or leads. Great Search Engine Optimisation is about choosing strategic and relevant keywords that give you quality not quantity.

Over 40% of Google users look no further than the first page when browsing search results.

33% of users believe companies using Google advertising are a major brand in their specific product/service category.

These simple yet striking statistics clearly demonstrate how essential it is for businesses to use Google advertising to get near the top of the first page of Google’s search listings.

 

So the question is can you do your own Google advertising?

Yes, if you have the time to experiment and learn from your mistakes you can be successful, but as you can see these 3 core Google advertising elements are so heavily integrated that without a strong grasp on all areas it will be difficult to deliver strong results in a short amount of time.

The first step to successful Google advertising is knowing where you stand: Do you need to rebuild your website? Can it be Search Enging Optimised? Is it Pay Per Click friendly? Does it attract and convert visiting customers?

For a free startup analysis of your website's structure and search ranking fill out the enquiry form below and find out whether you are on the path to success or failure.