Search Engine Placement

Naturally, anyone who runs a website wants to be at the top of the Google results. This is because most users will find a result they like on the first page of Google. If your ad is placed anywhere other than the first page your customers are going to your competitors' websites.

Competitor analysis is the first step to search engine placement success because understanding how your competitors have succeeded online can help you avoid the costly trial and error of testing strategies that do not work.

Analyse their headings, title tags, source code, keywords and site map
to start with. This will give you a good platform from which to build. The next
step is to take that strategy and please Google by building a quality website.

So what does Google think is a "quality website"?

The answer is much the same as you or I would want when visiting a website.
Below is a list of key points that will guarantee you a great search engine
placement.

- The page is relevant to the terms being searched for
- The page is considered an authority about its topic
- Relevancy - How well a page matches a user's query
- The page has good, useful content
- The page loads quickly
- The page doesn't have a bunch of broken links
- The page isn't filled with a cheap list of keywords

So getting good search engine placement means:

Creating many fast-loading, content-rich pages, with the words you want to rank for on the page and in the <TITLE> tag, and
getting links to your pages from other sites, especially from pages similar in content

Done correctly Search Engine SEO can be the cheapest comparable form of internet marketing around today, providing your business with the lowest cost per conversion possible.

If you are a large company that needs more exposure online, or you are a small business that wants to grow online, we have the experience and expertise to provide a custom Search Engine SEO solution that fits your business.